Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, in the context of the 2030 smoke-free target, what plans he has to improve smokers’ awareness of (a) e-cigarettes, (b) heat-not-burn products and (c) nicotine pouches.

A new Tobacco Control Plan will set out policy proposals and supporting regulatory changes to meet the Smokefree 2030 ambition. This will include new measures to improve smokers’ awareness of alternative and less harmful nicotine products such as e-cigarettes. Measures on nicotine pouches and heated tobacco products will also be included in the Plan. The Plan is due to be published later this year.