Department for Work and Pensions: Advertising

(asked on 2nd May 2023) - View Source

Question to the Department for Work and Pensions:

To ask the Secretary of State for Work and Pensions, how much his Department has spent on radio adverts in each of the the last five years broken down by radio station.


Answered by
Mims Davies Portrait
Mims Davies
Minister of State (Department for Work and Pensions)
This question was answered on 15th May 2023

The Government is strongly supportive of the radio sector and recognises the great value that it offers to communities across the UK. Radio plays an important role in our cross channel strategy, with the merits of its use being assessed in relation to this.

Government public information campaigns utilise a wide range of channels to maximise reach and engagement and to ensure our messaging reaches as many people as possible.

Given the size of the ask - five years of individual spend lines across a large number of radio stations – we have instead provided an aggregate total across all years and campaigns.

Fiscal year

Spend

2018-2019

£ 669,000

2019-2020

£ 466,000

2020-2021

£2,700,000

2021-2022

£2,500,000

2022-2023

£1,700,000

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