Question to the Department for Transport:

To ask the Secretary of State for Transport, what public information campaigns his Department undertakes to promote adherence to the highway code.

The department promotes adherence to The Highway Code via:

• National paid advertising via the THINK! campaign, which focuses on priority issues including speeding, drink driving and mobile phone use, and primarily targets high-risk young drivers.
• Via the THINK! campaign, the Department ran national paid activity to raise awareness of changes to The Highway Code, introduced in January 2022, to help improve road safety for people walking, cycling and horse riding. We will be re-running the campaign later this summer with the aim of embedding awareness of and compliance with the changes to support the safety of vulnerable road users.
• Following changes to The Highway Code in March 2022 to reflect a strengthening of the law around mobile phone use when driving, the department ran a national THINK! campaign to raise awareness of the changes and tackle handheld mobile phone use among young drivers.
• The THINK! campaign also promotes adherence to The Highway Code via free education resources for schools, including the popular Tales of the Road which provides a guide to The Highway Code for children.

The Highway Code is published by the DVSA, which promotes adherence with the code via direct communications to learner drivers and via accredited driving instructors.