Electoral Register

(asked on 2nd July 2014) - View Source

Question

To ask the hon. Member for South West Devon, representing the Speaker's Committee on the Electoral Commission, how much the Electoral Commission has spent on public awareness campaigns on the change from household to individual electoral registration; and what assessment the Commission has made of the effectiveness of those campaigns.


Answered by
Gary Streeter Portrait
Gary Streeter
This question was answered on 10th July 2014

The Electoral Commission informs me that the budget for the first phase of its individual electoral registration (IER) public awareness campaign – which is timed to coincide with the ‘write out' from Electoral Registration Officers to everyone in their area - is approximately £3million.

The campaign is running in England and Wales from 3 July to 10 August and a separate campaign will run in Scotland when IER is introduced there in the autumn. The Commission will use a range of measures to assess the effectiveness of the campaigns, including undertaking campaign tracking research studies at the start and conclusion of each campaign.

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