Question to the HM Treasury:

To ask the Chancellor of the Exchequer, with reference to the answer of 11 March 2026 to Question 117539, on Revenue and Customs: Social Media, who was the specialist agency used to hire the social media influencers for HMRC; and how much was spent on influencers.

HMRC is working with Pablo/ Unlimited Group as its specialist agency to support engagement with social media influencers. Between July 2024 and 31 March 2026, HMRC spent £436,700 on influencer activity, exclusive of agency fees. On average, HMRC’s influencer activities achieve two times investment in earned media value, with up to 400 per cent return on investment across campaigns.

All paid marketing campaigns are assessed by the Government Communication Service (GCS) to ensure they deliver value for money and support efficient public service delivery.