Question to the Department for Transport:

To ask the Secretary of State for Transport, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.

The Department for Transport Statutory Advertising spend totalled £579,466.32 between February 2023 and January 2024. This included £434,383 in local newspapers and £143.830 in national newspapers.

The Department for Transport net media spend under the ‘it’s everyone’s journey’ and THINK! road safety campaigns in financial year 2023/24 totalled £3,421,441. This included £777,244 in social media, £549,817 broadcast and on-demand television and £2,094,380 in other channels.