Department of Health and Social Care: Marketing
(asked on 15th April 2024) - View Source
Question to the Department of Health and Social Care:
To ask the Secretary of State for Health and Social Care, what proportion of her Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
The below table shows the Department’s total media expenditure, across advertising and marketing and as a proportion by media type, for the financial year 2023/24:
Type of media | Percentage of departmental media expenditure |
Local newspapers in print and online | 10.3% |
National newspapers in print and online | 10.4% |
Social media | 7.5% |
Search engines | 4.7% |
Broadcast and on-demand television | 6.7% |
Other channels, including radio, audio, out-of-home advertising, display, programmatic, and fees | 60.4% |