Question to the HM Treasury:

To ask the Chancellor of the Exchequer, what plans he has to improve publicity of the Help to Save scheme.

HMRC is promoting Help to Save to potential customers through established channels including the Tax Credit digital service, HMRC helplines, Jobcentres, and HMRC App. Initial research suggested that this is the most appropriate way of reaching the eligible population.

HMRC has publicised the scheme through social media and had positive coverage in national, regional and consumer media. HMRC is also engaged with local authorities and housing associations nationwide, along with a wider national stakeholder network including Citizens Advice and the Money Advice Service.

HMRC is currently sending out text messages with details of the scheme to potentially eligible customers who have yet to open an account. Plans are also in place to send letters to individuals who may be eligible for the scheme.

HMRC has also developed new relationships with organisations offering salary deduction services to major UK employers, allowing employees to sign up to the scheme while making savings easier through automatic deductions.

HMRC will continue to review how best to maximise take-up, and is increasing its understanding of customer interest and behaviour throughout these early stages of the scheme.