Question to the Department for Transport:

To ask the Secretary of State for Transport, what steps he is taking to promote awareness among motorists of cyclist safety.

In September 2012 we launched the THINK! Cyclist, Look Out for Each Other campaign http://think.direct.gov.uk/cycling.html. This was the first time a THINK! (road safety) campaign has been aimed at adult cyclists.

As part of this campaign, in October 2013, we launched the THINK! Cyclist ‘Safety Tips’ campaign in five cities across England. The campaign originally ran in London before being rolled out in the 5 cities where statistics show the highest rates of traffic collisions involving cyclists compared to population. In March 2014 we ran a second round of this campaign.

Analysis of the THINK! Cyclist ‘Safety Tips’ campaign showed that almost 79% of drivers agreed the adverts reminded them about the importance of looking out for cyclists while 59% agreed that the adverts made them think about their driving.