Advertising
(asked on 28th January 2015) - View Source
Question to the Department for Transport:
To ask the Secretary of State for Transport, what his Department's advertising budget was in each financial year from 2010-11 to 2014-15.
Advertising expenditure may arise as part of a project or programme and corporate plans do not seek to allocate budgets to advertising specifically. Information available on advertising media expenditure is provided.
Expenditure on advertising media by the Department and its Executive Agencies for the financial year 2013/14 is 81% less than the £28.16m recorded for 2009/10. The central Department’s non-statutory advertising media expenditure is almost exclusively in support of THINK! Road Safety campaigns.
Advertising media expenditure (£) | 2010/11 | 2011/12 | 2012/13 | 2013/14 |
Department for Transport (Central) - non-statutory public notice advertising. | 566,927 | 2,623,643 | 1,941,675 | 1,766,048 |
Department for Transport (Central) - statutory public notice advertising | 18,651 | 495,709 | 398,075 | 1,994,746 |
Driving Standards Agency 1 | Nil | Nil | 60 | Nil |
Driver and Vehicle Licensing Agency | Nil | Nil | Nil | Nil |
Government Car and Despatch Agency2 | Nil | Nil | Nil | Nil |
Highways Agency – non-statutory public notice advertising. | 83,390 | Nil | Nil | Nil |
Highways Agency – statutory public notice advertising. | 1,904,163 | 1,253,701 | 1,310,867 | 1,486,541 |
Maritime and Coastguard Agency | 370 | Nil | 13,260 | 1,692 |
Vehicle Certification Agency | Nil | Nil | Nil | Nil |
Vehicle and Operator Services Agency 1 | Nil | Nil | Nil | Nil |
Total | 2,573,501 | 4,373,053 | 3,663,937 | 5,249,027 |
1. The Driving Standards Agency and Vehicle and Operator Services Agency became the Driver and Vehicle Standards Agency in April 2014.
2. The Government Car and Despatch Agency ceased on 30 September 2012.