Alcoholic Drinks: Labelling

(asked on 3rd February 2015) - View Source

Question to the Department of Health and Social Care:

To ask the Secretary of State for Health, when the independent market study of alcohol labelling will be published.


Answered by
 Portrait
Jane Ellison
This question was answered on 10th February 2015

The Campden BRI report on delivery of the Responsibility Deal pledge from industry to ensure that 80% of products on shelf will have labels with clear unit content, National Health Service guidelines and a warning about drinking when pregnant was published on 5 November 2014. The report is attached and is also available at:

https://responsibilitydeal.dh.gov.uk/wp-content/uploads/2014/11/Campden-BRI_Audit-of-PHRD-labelling-compliance-2014-_FINAL-report_October2014-final.pdf

The report found that:

- 79.3% provided all three elements correctly (meeting the commitment);

- 92.8% provided correct pregnancy information;

- 87% provided correct unit content; and

- 82.8% provided correct lower-risk drinking guidelines.

Comparison of progress since 2008 (trend data) found that:

- unit information increased by 22%;

- the Chief Medical Officer’s lower-risk drinking guidelines by 314%; and

- pregnancy warnings were boosted by 122%. Just 18% carried this six years ago.

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