Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, how much the advertising budget is for the campaign to promote superfast broadband; and how much of that budget has been spent on (a) television, (b) newspaper, (c) online, (d) radio and (e) other forms of advertising using the phrase, now's the time for superfast broadband in the last 24 months.

The total cost of the Government's national superfast broadband awareness campaign is £8million. This includes the media buying costs (e.g. the airtime for TV/press adverts etc) as well as production costs for adverts (TV/radio/digital/out of home), photography, fees, social media activity and a toolkit of materials for local authorities.

The contracts between the local authorities and BT mean that as more people take up superfast broadband in areas that have had public subsidy, more revenue will be returned by BT to support further broadband rollout.

The current breakdown per media spent so far is as follows (net costs):