Small Businesses
(asked on 5th February 2015) - View Source
Question
To ask the Secretary of State for Business, Innovation and Skills, what the total advertising budget is for the GREAT Business campaign; and how much has been spent on (a) television, (b) newspaper, (c) online, (d) radio and (e) other advertising using the phrase GREAT Business in the last 24 months.
The Business is GREAT is aimed at small businesses to inspire them to grow their business by taking up a growth behaviour such as hiring staff, exporting and so forth. The Business is GREAT Britain campaign began in November 2013. The overall budget for 2013/14 was £5.2m and for 2014/15 it is £7.5m. The spend via the channels requested are listed below. Please note that for 2014 / 2015 the figures are what we have receipted up until February 6 2015:
| 2013 / 2014 | 2014 / 2015 |
Television | £0 | £0 |
Newspaper | £1,126,792.32 | £956,730.84 |
Online | £1,798,539.90 | £988,165.53 |
Radio | £0 | £444,142.66 |
Out of home (posters, bus panels, shopping malls) | £760,636.69 | £699,824.58 |