Broadband
(asked on 2nd March 2015) - View Source
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, pursuant to the Answer of 27 February 2015 to Question 225228, what criteria his Department uses to decide on which regional commercial radio stations to advertise superfast broadband.
This question was answered on 5th March 2015
The Department for Culture, Media and Sport has advertised on radio as part of its £8 million national broadband awareness campaign. The awareness campaign also includes TV, posters, press adverts and online advertising. For radio advertising, as with all media used, we select the radio stations which will reach our target audience as efficiently as possible basing our decision on data such as listener figures, audience demographics and reach of each radio station.
The Department for Culture, Media and Sport has advertised on radio as part of its £8 million national broadband awareness campaign. The awareness campaign also includes TV, posters, press adverts and online advertising. For radio advertising, as with all media used, we select the radio stations which will reach our target audience as efficiently as possible basing our decision on data such as listener figures, audience demographics and reach of each radio station.