Advertising

(asked on 5th March 2015) - View Source

Question to the Department for Work and Pensions:

To ask the Secretary of State for Work and Pensions, how much his Department spent on (a) television, (b) print, (c) online and (d) billboard advertising mentioning the word pension in the last 12 months.


Answered by
Esther McVey Portrait
Esther McVey
This question was answered on 10th March 2015

The Department for Work and Pensions (DWP) uses a variety of free and paid for channels to effectively communicate important reforms and how people are affected. The channels used are considered the most effective route to reach key audiences, whilst offering value for money. All advertising spend is scrutinised and agreed through the Cabinet Office. However the specific request can only be provided at disproportionate costs.

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