Advertising

(asked on 11th March 2015) - View Source

Question to the Ministry of Housing, Communities and Local Government:

To ask the Secretary of State for Communities and Local Government, how much his Department spent on (a) television advertising, (b) radio advertising, (c) national newspaper advertisements, (d) local newspaper advertisements, (e) social media advertising and (f) other types of advertising in each year since 2010.


Answered by
 Portrait
Kris Hopkins
This question was answered on 19th March 2015

I refer the hon. Member to the answer given by my rt. hon. Friend the Minister for the Cabinet Office (Mr Francis Maude) on 17 March 2015 to Question 227295.

I would add that my Department has cut spending on marketing and advertising to a fraction of the spending of the last Labour Government:

2008-09: £12.7 million

2009-10: £9.9 million

2010-11: £898,000

2011-12: £980,000

2012-13: £2.4 million

2013-14: £2 million

2014-15: final 2014-15 spend will be in the region of 2013-14 spend.


There are two main areas of spending: the award-winning Fire Kills campaign, and information for social tenants on their Right to Buy.

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