Publicity

(asked on 12th March 2015) - View Source

Question to the Department for Work and Pensions:

To ask the Secretary of State for Work and Pensions, pursuant to the Answer of 10 March 2015 to Question 226527, how much of the spending identified in each year related to marketing and media communication services for the (a) Welfare Reform Act 2012 and (b) Welfare Benefits Up-rating Act 2013.


Answered by
Esther McVey Portrait
Esther McVey
This question was answered on 19th March 2015

The information requested could only be provided at disproportionate cost. The Department for Work and Pensions (DWP) uses a variety of free and paid for channels to effectively communicate important reforms and how people are affected. The channels used are considered the most effective route to reach key audiences, whilst offering value for money. All advertising spend is scrutinised and agreed through the Cabinet Office.

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