Question

To ask the Secretary of State for Business, Innovation and Skills, what the (a) total cost and (b) cost per area of expenditure was of the GREAT campaign launch in Los Angeles in February 2015; and who the attendees were at that launch.

The reception cost £85,000 with 35% funded by the private sector. Approx. £37,000 was spent on venue hire, food and drink, £48,000 on event management, logistics and security.

Approximately 500 guests from the creative sector including major studios and film production companies, sponsors, c-suite representative of British businesses with a presence in California as well as potential US investors in the UK, elected officials and media figures as well as more than 30 British Oscar nominees