Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what steps his Department is taking to tackle the use of potentially misleading statistics in advertising.

Advertising in the UK is regulated by the Advertising Standards Authority (ASA), the industry’s independent regulator, which enforces the Advertising Codes through a system of self-regulation and co-regulation with Ofcom. The Codes apply to all media, including broadcast and online. They incorporate all relevant legislation and set standards for accuracy and honesty to which advertisers must adhere, including specific conditions on advertising to children, causing offence and social responsibility.

The ASA is recognised by the government, the courts and trading standards as the ‘established means’ for the enforcement of misleading advertising, and the Codes include rules designed to ensure that advertisers do not mislead consumers. It has a range of sanctions it can take against non-compliant advertisers and, as a last resort, can refer some to Trading Standards.