Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what steps his Department is taking to promote the UK as a tourist destination abroad.

VisitBritain are responsible for marketing Britain to the international market and do so through a variety of campaigns. This is a statutory duty under the Development of Tourism Act 1969. For example in 2018, they launched their ‘I travel for…’ global marketing campaign using short films and story-telling to highlight less explored parts of the country.

VisitEngland administer the£40m Discover England Fund which invests in innovate, bookable products aimed at specific international markets around the world.

VisitEngland also use English Tourism Week to promote English tourism product through social media channels, working with Government to create impactful posts to a large audience.