Internet: Advertising

(asked on 24th June 2022) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what recent discussions he has had with representatives of the Advertising Standards Authority on when they plan to publish an interim report on the Intermediary and Platform Principles pilot.


Answered by
Julia Lopez Portrait
Julia Lopez
Minister of State (Department for Science, Innovation and Technology)
This question was answered on 4th July 2022

The Advertising Standards Authority’s Intermediary and Platform Principles pilot will run for 12 months from June 2022 – May 2023. From recent discussions, we understand that the ASA intends to publish an interim report, covering the first six months (June 2022 – November 2022) of the pilot before the end of 2022.

The ASA advises that the interim report will provide an independent, aggregated account of how the participating companies are performing against the Principles, highlighting examples of best practice and identifying areas for improvement. The ASA plans to publish a final report in the third quarter of 2023.

The ASA is the main regulator for advertising content and placement standards in the UK. As an independent, self-regulatory body, it is funded by a voluntary levy on advertising spend.

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