Universal Credit

(asked on 16th May 2019) - View Source

Question to the Department for Work and Pensions:

To ask the Secretary of State for Work and Pensions, how much the Government has spent on promoting and advertising universal credit since it was introduced.


Answered by
Lord Sharma Portrait
Lord Sharma
This question was answered on 21st May 2019

The Department provides services to around 22 million people and, as with other government departments, it has a responsibility to communicate policy and essential information to customers and other key audiences.

The ‘Opening Up Work’ campaign aims to increase understanding of how Universal Credit removes barriers to work and career progression, and to ensure people can access information to help people make a claim. The Department has dedicated funds to this campaign to make sure claimants know how to access the support that they need.

Advertising spend to date from 2016-17 onwards on the Universal Credit Opening Up Work campaign is around £6.3 million.

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