Written Questions are submitted by MPs or Lords to receive information from a Department.
|9 Sep 2019, 6:38 p.m.||Electoral Register||Chris Ruane|
To ask the hon. Member for Houghton and Sunderland South, representing the Speaker's Committee on the Electoral Commission, pursuant to the Answer of 3 March 2015 to Question 225166, on Electoral Register, if the Electoral Commission will conduct research on the comparative success of different methods of increasing levels of electoral registration.
Answer (Bridget Phillipson)
The Electoral Commission conducts voter registration campaigns in the lead up to all major polls, adopting leading industry techniques and best practice. It evaluates the success of its electoral registration, to ensure continuous improvement. This includes tracking research to assess public reception to the campaign. Digital technology increasingly allows for testing of campaign approaches during the campaign itself, to further improve effectiveness and value for money.
The Commission has developed effective partnerships with third party organisations, which enable it to extend the reach of its campaign messaging, particularly to known under-registered groups. It shares best practice with these partners and provides support and resources to other organisations running their own activities. It works particularly closely with local authorities, which have specific knowledge of under-registered groups in their areas.