Question to the Cabinet Office:

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what estimate has been made of the cost to the public purse of the Get Ready for Brexit advertising campaign (a) online and (b) in other forms in (i) the North East, (ii) the North West, (iii) Yorkshire and the Humber, (iv) the West Midlands, (v) the East Midlands, (vi) East Anglia, (vii) the South West, (viii) the South East and (ix) London.

In law the UK is set to leave the EU on 31 October 2019. “Get Ready for Brexit” is a public information campaign providing the facts citizens and businesses need to know about the preparations they need to take to be ready for when the UK leaves the EU.

The campaign is a cross-government campaign using national advertising including TV, radio, press, digital and outdoor advertising. It also includes direct engagement and local elements including business preparedness events, ministerial visits and local authority activity.

The cost of the public information campaign will be published monthly on a rolling basis, as part of routine government transparency arrangements.