Government Departments: Advertising

(asked on 9th October 2026) - View Source

Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, with reference to the Cabinet Office, Annual report and accounts 2025-26, HC 602, 14 September 2026, p.34, what the changes are to how government campaigns are prioritised and funded.


Answered by
Mark Ferguson Portrait
Mark Ferguson
Parliamentary Secretary (Cabinet Office)
This question was answered on 26th October 2026

The change referenced is the establishment of a new missions communications budget, which shifts the approach to a joined-up, cross-government model focused on the government's top priorities to achieve greater impact at a lower cost.

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