Question to the Department for Transport:

To ask the Secretary of State for Transport, with reference to the £11,400,000 Creative Agency Services published on 21 May 2021 and awarded to the VMLY&R division of WPP Brands, what content was developed as part of that contract; and whether that content was used to support ministerial social media output.

The Creative Agency Services contract supports DfT communications with the strategic development, production and distribution of campaign creative across a variety of policy areas and audiences. The remit covers some well-established campaigns as well as the potential to develop and deliver new campaigns. Existing campaigns include THINK! Road Safety and Inclusive Transport ‘it’s everyone’s journey’ along with activity on E10 Biofuel. Social media content would be one of the many campaign deliverables. However, it is used to support specific behaviour change campaigns rather than directly developing content specifically or solely for minister’s own channels.