Question to the Department for Work and Pensions:

To ask the Secretary of State for Work and Pensions, with reference to the Department for Work and Pensions press release entitled Hundreds of thousands of pensioners urged to check they're not missing out on vital Pension Credit, published on 13 October 2026, what steps are being taken to evaluate the relative effectiveness of leaflet distribution, television advertising, radio advertising, social media and partnerships with other organisations in increasing Pension Credit take-up.

The Pension Credit campaign activity will be evaluated in line with Government Communications standards. This will include nationally representative quantitative surveys, website analytics, monitoring our inbound calls and feedback from stakeholders.