Broadband: Misrepresentation

(asked on 19th July 2022) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment she has made of potential risks to the consumer of fibre to the cabinet products being sold as fibre products.


Answered by
Matt Warman Portrait
Matt Warman
This question was answered on 25th July 2022

The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media.

In 2017, the ASA considered the case of whether fibre to the cabinet products could be marketed as fibre. Their conclusion was that 'the word ‘fibre’ is unlikely to mislead consumers as it is currently used in the advertising of part-fibre broadband services.'

The Government understands the significant benefits full-fibre broadband brings over fibre to the cabinet technologies, and that is why we are investing £5 billion in Project Gigabit to ensure at least 85% of the UK will have gigabit-capable connectivity by 2025.

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