Coronavirus: Disease Control

(asked on 11th May 2020) - View Source

Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, what the budget is for the All in, All together advertising campaign; how much has been spent to date; and if he will place in the Library the amount agreed to be paid to each recipient publisher.


Answered by
Chloe Smith Portrait
Chloe Smith
This question was answered on 18th May 2020

The Government has developed a strong national campaign to provide information and reassurance to the public about COVID-19. As part of this, we have utilised advertising in over 600 national, regional and local titles across England, Scotland, Wales and Northern Ireland. A list of participating publishers will be placed in the Commons Library.

As with any media planning approach, titles are selected on their ability to engage with audiences at a national, regional and local level.

Cabinet Office publishes expenditure, including on public information campaigns, on a rolling monthly basis on gov.uk as part of routine government transparency arrangements.

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