Question to the Cabinet Office:
To ask the Minister for the Cabinet Office, what the budget is for the All in, All together advertising campaign; how much has been spent to date; and if he will place in the Library the amount agreed to be paid to each recipient publisher.
The Government has developed a strong national campaign to provide information and reassurance to the public about COVID-19. As part of this, we have utilised advertising in over 600 national, regional and local titles across England, Scotland, Wales and Northern Ireland. A list of participating publishers will be placed in the Commons Library.
As with any media planning approach, titles are selected on their ability to engage with audiences at a national, regional and local level.
Cabinet Office publishes expenditure, including on public information campaigns, on a rolling monthly basis on gov.uk as part of routine government transparency arrangements.