BBC World Service: Soft Power

(asked on 23rd April 2025) - View Source

Question to the Foreign, Commonwealth & Development Office:

To ask the Secretary of State for Foreign, Commonwealth and Development Affairs, what assessment he has he made of potential opportunities for the BBC World Service to further support UK soft power.


Answered by
Catherine West Portrait
Catherine West
Parliamentary Under-Secretary (Foreign, Commonwealth and Development Office)
This question was answered on 28th April 2025

The Government highly values the World Service, which makes a significant contribution to UK soft power. Soft power indices and perception studies regularly highlight the BBC's soft power attraction. Tapestry Research carried out an international study in 2022, finding that international BBC consumers, particularly 'influential' audiences: have a more positive attitude towards the UK; are more likely to use UK goods and suppliers; and more likely to invest in the UK, and visit the UK for leisure, study, or business.

The World Service Licence requires that the World Service provides value for money. The BBC tracks World Service performance against impact and quality metrics compared with global comparators across multiple markets. The World Service continues to outrank other international news providers on trust, reliability and independence. It also rates highest for helping audiences to understand and engage with news topics.

The HMG uplift for the World Service in 2025/26 takes our total contribution to £137m. The uplift ensures that the World Service will continue operating all 42 language services. This is a significant increase in an exceptionally tight fiscal situation, clearly demonstrating the value that the Government places on the World Service.

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