Question to the Department for International Trade:

To ask the Secretary of State for International Trade, pursuant to the Answer of 31 October 2016 to Question 50357, what the timeframe is for evaluating (a) feedback and (b) the overall effect of the British House project; and when that information will be published.

Officials from the Department for International Trade are currently analysing the responses we have received from visitors to the British House. Further responses are being followed-up to ensure a comprehensive evidence base on which to draw conclusions. The impact of the House will be measured against a return of HMG’s investment (ROI) in line with National Audit Office requirements (NAO) as well as the contribution the British House has made to the GREAT Britain campaign.

It is expected that a summary report for approval will be submitted to Ministers in January.