Driving Instruction
(asked on 7th November 2016) - View Source
Question to the Department for Transport:
To ask the Secretary of State for Transport, pursuant to the Answer of 7 November 2016 to Question 51428, what the (a) wider projects and (b) costs per year since 2014 were of those projects into which driver education expenditure was subsumed.
Since 2014, driver education expenditure has not been subsumed into wider projects.
Communications expenditure since April 2014 on Driver Education that can be readily identified is shown in the table below:
Dates | Primary campaign focus | Geographical focus | Cost £k | Paid-for channels | Target audience |
April/ May 2014 | Red X compliance | 50 miles radius of J5-7 and 23-27 | £108K | Regional radio and digital screens | Regional |
Nov-14 | Red X compliance | 50 miles radius of/and journey origins to Dartford Crossing | £70K | Regional radio, washroom panels and digital/ social media | Regional and national digital |
Feb-15 | Red X compliance | National (England only) | £350K | Network Drive radio and wash-room panels | National |
July – August 2015 | Variable speed limits | National | N/A Owned and earned | N/A | National |
March – April 2016 | Awareness of new smart motorway section | Regional – 50 mile radius of Junctions 28-31 M1 | £60K | Regional radio | Regional |
Apr-16 | Awareness of smart motorways – focus on signs and signals | Regional – 25 mile radius of Junctions 10a-13 M6 and 50 mile length of M6 beyond smart motorway section | £84K | Regional radio and digital screens | Regional |