Question to the Cabinet Office:
To ask the Minister for the Cabinet Office, how much the Government has spent on advertising in (a) The Times, (b) The Sunday Times, (c) The Mail on Sunday, (d) The Sun, (e) The Sun on Sunday, (f) The Huffington Post, (g) Mail Online, (h) Daily Mail, (i) The Guardian and (j) Trinity Mirror newspapers in each Department in the last six years.
Government advertising is purchased by our media buying partner, Carat.
Carat has held the contract for UK Government media buying since January 2015. The figures that are supplied below show spend by departmental groups for the financial year 2015/16. HM Government does not hold figures for previous financial years.
In the last Parliament, the Government saved £18.6 billion through efficiencies and reform - and we are aiming to make another £15-20 billion in efficiency savings by 2019-20.
Since 2010, we have already reduced Government spending on communications by £1 billion.
Government advertising supports the government’s priorities and helps deliver its programmes. Government communications helps improve the lives of people and communities in the UK, assists with the effective operation of our public services and delivers responsive and informative communications 24 hours a day.
The advertising expenditure figures below are provided by Departmental Group, and include for each Department expenditure by Arms Length Bodies reporting to the respective Secretary of State.
Daily Mail/Weekend Magazine
DEFRA £12,160
DCLG £74,100
DWP £79,888
HMT £569,594
Home Office £18,816
DCMS £64,600
DH £74,240
Total £893,398
Trinity Mirror – Daily Mirror/Daily Record/Sunday Mirror/The People/We Love Telly
BIS £8,100
DCLG £16,200
DWP £64,613
HMT £104,669
DH £134,943
DCMS £6,400
MOD £4,200
Total £339,125
Guardian/The Guide/Weekend
DEFRA £2,420
DFE £10,956
DCLG £4,840
DWP £4,180
HMT £69,575
DFT £1,210
Home Office £2,640
UKTI £4,840
DCMS £5,808
Total £106,469
Mail on Sunday/Event Magazine/You Magazine
DEFRA £36,922
DWP £65,268
HMT £363,836
Home Office £16,023
BIS £8,000
DH £41,610
DCMS £32,900
Total £564,559
Sun on Sunday/Fabulous
DWP £76,853
HMT £236,859
DH £75,298
DCMS £10,763
Total £399,773
The Sun/TV Magazine
MOD £12,000
BIS £41,370
DCLG £105,887
DWP £109,603
HMT £301,713
DCMS £42,000
DH £231,631
Total £844,204
The Sunday Times
DEFRA £33,380
DFE £122,904
DWP £31,864
HMT £493,084
Home Office £55,307
BIS £11,370
DCMS £11,380
Total £759,289
Times/Times Magazine
DEFRA £14,400
DFE £36,941
DWP £10,151
HMT £337,019
Home Office £347,341
DCMS £5,970
UKTI £11,488
DCMS £34,498
Total £797,808
Mail on Line
HMT £149,500
MOD £154,442
BIS £37,802
DH £162,614
Total £504,358
Huffington Post
We only use one supplier for AOL owned properties (that includes Huffington Post) so it is impossible to distinguish from other AOL bookings that run across the portfolio.