Children: Day Care

(asked on 17th July 2017) - View Source

Question to the Department for Education:

To ask the Secretary of State for Education, how much funding her Department has allocated for the marketing of its 30 free hours of childcare policy to parents in (a) England and (b) each local authority in England.


Answered by
Robert Goodwill Portrait
Robert Goodwill
This question was answered on 25th July 2017

The department has to date spent £100,000 toward the marketing of Childcare Choices, the cross government campaign that promotes the 30 hours free childcare policy in England and Tax-Free Childcare across the UK.

No funding has been directly allocated to local authorities for marketing. However, a stakeholder toolkit, which includes communications materials, was sent to all local authorities at the launch of the Childcare Choices campaign in March 2017. This is also available on the provider page of the Childcare Choices website.

The department continues to work closely with local authorities, through our contract with Childcare Works, to ensure that the 30 hours offer is communicated to providers and parents locally.

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