Question to the Department for Science, Innovation & Technology:

To ask the Secretary of State for Science, Innovation and Technology, what steps his Department is taking to ensure that the National Telecare Campaign is delivered bilingually in (a) English and (b) Welsh across all platforms.

The Government supports the industry-led National Telecare Campaign. The objective of this campaign is to identify telecare users so that they can receive additional support when their landlines are upgraded from analogue to digital.

It is important for the campaign to reach vulnerable customers across the UK, which is why the campaign is being delivered bilingually. In Wales, a TV advert is being broadcast on ITV Wales in English with Welsh subtitles, as well as in Welsh on Welsh community radio. A combination of English and Welsh, as well as Welsh-only content, is being used for printed adverts and video on demand.