Prize Money: Research

(asked on 23rd June 2025) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, when she plans to publish the independent research into large-scale commercial prize draws.


Answered by
Stephanie Peacock Portrait
Stephanie Peacock
Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
This question was answered on 1st July 2025

Prize draws are a significant and growing market. We want people who participate in prize draws to be confident that proportionate protections are in place.

We will be introducing a Voluntary Code for prize draw operators later this year. This Code will provide a uniform approach across the sector to strengthen player protections, increase transparency and improve accountability.

This approach allows us to take swift action collectively with the sector. The success of this code will dictate whether this Government decides that greater regulation may be required, including legislation.

Further information on this can be found in a Written Ministerial Statement published on Thursday 26 June 2025.

The independent research into the prize draws sector was published on 26 June 2026 (https://www.gov.uk/government/publications/research-report-online-prize-draws-and-competitions-market-study-assessment-of-harm-and-review-of-potential-interventions). The research gathered views from lottery stakeholders on the perceived impact of the prize draw market on the lotteries sector, including the National Lottery, but did not make a full assessment of this impact.

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