Question to the Department for Digital, Culture, Media and Sport:
To ask the Secretary of State for Digital, Culture, Media and Sport, if he will take steps to restrict gambling advertising in children’s computer games.
All gambling advertising, wherever it appears, is subject to strict controls on content and placement. Ads must never be targeted at children or vulnerable people and operators face sanction if their advertising or sponsorship activities are not carried out in a socially responsible way. These rules mean that an operator would face sanctions from the Advertising Standards Authority or the Gambling Commission if their advertising were to appear in computer games targeted at children. The realistic reproduction of a team football shirt in a computer game based on football is not considered advertising simply because there are logos on the shirt.
The Advertising Standards Authority’s latest figures on TV gambling advertising show that children’s exposure has fallen from an average of 4.4 ads per week in 2013, to 2.5 per week in 2019. At the Gambling Commission’s urging, industry has committed to make better use of advertising technology to target adverts away from children online and on social media. From July 2020 the Gambling Industry Code for Socially Responsible advertising will require operators to ensure advertising is targeted only at those over 25 years old on social media and to age-gate operator YouTube channels and content.
The Government assessed the evidence on advertising in its Review of Gaming Machines and Social Responsibility Measures, the full response to which can be found at: https://www.gov.uk/government/consultations/consultation-on-proposals-for-changes-to-gaming-machines-and-social-responsibility-measures. Since then, in March this year, the charity GambleAware has published the final report of a major piece of research into the effect of gambling marketing and advertising on children, young and vulnerable people. That study found that while there was some indication that exposure to advertising was associated with an openness to gamble in the future amongst children and young people aged 11-24 who did not currently gamble, there were other factors that correlated more closely with current gambling behaviour amongst those groups including peer and parental gambling. It did not suggest a causal link between exposure to gambling advertising and problem gambling in later life.
Ministers have regular meetings with stakeholders on a range of issues. Details of Ministerial meetings are published quarterly on the government’s website at: https://www.gov.uk/search/transparency-and-freedom-of-information-releases?content_store_document_type=transparency&organisations%5B%5D=department-for-digital-culture-media-sport.
1. Birmingham Commonwealth Games Bill [HL]: Briefing for Lords Stages
14/06/2019 - Parliamentary Research
Found: Commonwealth Games Bill [HL] HL Bill 179 of 2017Œ19 Summary The next Commonwealth Games are set to take place
2. Gambling advertising: regulation in Great Britain
30/08/2019 - Parliamentary Research
Found: August 2019 Gambling advertising By John Woodhouse Inside: 1. The Advertising Codes 2. The Industry
3. Racism in sport
17/05/2019 - Parliamentary Research
Found: Number CDP-2019-0129, 21 May 2019 Racism in sport By John Woodhouse Bess Jap Sarah Pepin Summary
4. Gambling-related harm
15/03/2019 - Parliamentary Research
Found: Gambling prevalence 7 2.2 Problem gambling 8 3. Media 9 3.1 Press releases 9 3.2 Articles and blogs 9
5. Government introduces Commonwealth Games Bill for Birmingham 2022
06/06/2019 - Department for Digital, Culture, Media and Sport
- View source
Government introduces Commonwealth Games Bill for Birmingham 2022 - GOV.UK
1. Children and Young People: Digital Technology
17/01/2019 - Lords Chamber
1: for kids to smoke, drink and gamble. We even take steps to protect them in environments where adults - Speech Link
2. Birmingham Commonwealth Games Bill [ Lords ]
17/03/2020 - Public Bill Committees
1: Clause 1Local Commonwealth Games levy“(1) The Secretary of State must make regulations to provide - Speech Link
2: of the Commonwealth games in 2022. With the big question mark over the Olympic games this morning, let - Speech Link
3. Online Gambling Protection
12/03/2019 - Westminster Hall
1: move,That this House has considered online gambling protection.I am very conscious that today - Speech Link
4. Oral Answers to Questions
21/06/2018 - Commons Chamber
1: cost-effectiveness of the NCS, will the Secretary of State take into account the absolutely brilliant impact - Speech Link
2: that have been put on the record. Will the Secretary of State give his personal commitment to look at a - Speech Link
3: shame—we were going to hear about more international sport being played in the UK. I hope that the hon. Gentleman - Speech Link
5. Football Association and Bet365
09/01/2020 - Commons Chamber