Gambling: Advertising

(asked on 26th June 2020) - View Source

Question to the Department for Digital, Culture, Media and Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what discussions he has had with (a) the Betting and Gaming Council and (b) sports clubs on reducing the level of gambling advertising in sport in the last 12 months.


Answered by
Nigel Huddleston Portrait
Nigel Huddleston
Parliamentary Under-Secretary (Department for Digital, Culture, Media and Sport)
This question was answered on 6th July 2020

All gambling advertising, wherever it appears, is subject to strict controls on content and placement. Ads must never be targeted at children or vulnerable people and operators face sanction if their advertising or sponsorship activities are not carried out in a socially responsible way. These rules mean that an operator would face sanctions from the Advertising Standards Authority or the Gambling Commission if their advertising were to appear in computer games targeted at children. The realistic reproduction of a team football shirt in a computer game based on football is not considered advertising simply because there are logos on the shirt.

The Advertising Standards Authority’s latest figures on TV gambling advertising show that children’s exposure has fallen from an average of 4.4 ads per week in 2013, to 2.5 per week in 2019. At the Gambling Commission’s urging, industry has committed to make better use of advertising technology to target adverts away from children online and on social media. From July 2020 the Gambling Industry Code for Socially Responsible advertising will require operators to ensure advertising is targeted only at those over 25 years old on social media and to age-gate operator YouTube channels and content.

The Government assessed the evidence on advertising in its Review of Gaming Machines and Social Responsibility Measures, the full response to which can be found at: https://www.gov.uk/government/consultations/consultation-on-proposals-for-changes-to-gaming-machines-and-social-responsibility-measures. Since then, in March this year, the charity GambleAware has published the final report of a major piece of research into the effect of gambling marketing and advertising on children, young and vulnerable people. That study found that while there was some indication that exposure to advertising was associated with an openness to gamble in the future amongst children and young people aged 11-24 who did not currently gamble, there were other factors that correlated more closely with current gambling behaviour amongst those groups including peer and parental gambling. It did not suggest a causal link between exposure to gambling advertising and problem gambling in later life.

Ministers have regular meetings with stakeholders on a range of issues. Details of Ministerial meetings are published quarterly on the government’s website at: https://www.gov.uk/search/transparency-and-freedom-of-information-releases?content_store_document_type=transparency&organisations%5B%5D=department-for-digital-culture-media-sport.

This content was generated for your convenience by Parallel Parliament and does not form part of the official record.
Recent Documents related to Gambling: Advertising

1. Gambling-related harm
15/03/2019 - Parliamentary Research

Found: gambling 8 3. Media 9 3.1 Press releases 9 3.2 Articles and blogs 9 4. Parliamentary Business 12 4.1 Debates

2. Gambling advertising: regulation in Great Britain
30/08/2019 - Parliamentary Research

Found: August 2019 Gambling advertising By John Woodhouse Inside: 1. The Advertising Codes 2. The Industry

3. Social and Economic Impact of the Gambling Industry
31/03/2020 - Inquiry: Social and Economic Impact of the Gambling Industry - Gambling Industry Committee
- View source

Found: Management School. For the last twenty years I have pursued research in sports economics and in the economics

4. Gambling-related Harm
04/09/2019 - Parliamentary Research

Found: of the impact of the convergence of gaming and gambling on the level of gambling-related harm in the United

5. statistics
16/09/2020 - Department for Digital, Culture, Media and Sport
- View source

Found: Devices used Location of online gambling In - play betting Number of accounts eSports Consumer analysis

Latest Documents
Recent Speeches related to Gambling: Advertising

1. Review of the Gambling Act 2005
22/07/2021 - Commons Chamber

1: lead this Adjournment debate on the review of the Gambling Act 2005. I refer Members to my entry in the Register - Speech Link
2: must be taken into account during the upcoming gambling review, which provides a golden opportunity to - Speech Link
3: he agree that there is an issue with offshore gambling organisations, which are not illegal, and that - Speech Link

2. Oral Answers to Questions
27/04/2020 - Commons Chamber

1: Our reporting shows that we have a sufficient level of supply to meet our current forecast demand position - Speech Link
2: and restarting training courses. Does the Secretary of State condemn that reckless behaviour and agree - Speech Link
3: their lives while protecting us. Will the Secretary of State join me in recognising the dedication and - Speech Link

3. Oral Answers to Questions
21/06/2018 - Commons Chamber

1: over 99,000 young people participated in the NCS last year. This year, the target is 100,000—so a little - Speech Link
2: the cost-effectiveness of the NCS, will the Secretary of State take into account the absolutely brilliant - Speech Link
3: society. The Mendoza review of museums was published last November, and my Department is implementing its - Speech Link

4. Gambling and Lotteries
08/12/2020 - Commons Chamber

1: that he has found time in his busy schedule of media appointments to update the House. It really is for - Speech Link
2: what you said.The Gambling Act has been the basis of virtually all gambling regulation in the UK since - Speech Link

5. Fixed Odds Betting Terminals
01/11/2018 - Commons Chamber

1: (Urgent Question): To ask the Secretary of State for Digital, Culture, Media and Sport to make a statement - Speech Link
2: terminals. The reduction in stakes for fixed odds betting terminals is an important change and it is the right - Speech Link

Latest Speeches
Recent Questions related to Gambling: Advertising
1. Department for Digital, Culture, Media and Sport: Advertising
asked by: Seema Malhotra
19/10/2020
... whether his Department allocated funding to the Fatima's Next Job Could be in Cyber advert.

2. Department for Digital, Culture, Media and Sport : Sports
asked by: Catherine West
02/03/2020
... what proportion of his Department's work is dedicated to sport.

3. Department for Digital, Culture, Media and Sport
asked by: Tracy Brabin
14/01/2020
... (b) Cabinet colleagues and (c) recognised trades unions on the future of her Department since the December 2019 General Election.

4. Department for Digital, Culture, Media and Sport: Social Media
asked by: Darren Jones
23/03/2021
... (b) 2019-20 and (c) 2020-21.

5. Department for Digital, Culture, Media and Sport: Digital Technology
asked by: Norman Lamb
05/11/2019
... who is responsible for digitisation in her Department; and what mechanisms the person with responsibility for digitisation uses to champion digitisation.

Latest Questions