Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what recent progress she has made on reducing exposure to gambling advertisements by (a) children and (b) young people.

To improve and expand the services available to understand, tackle and treat gambling-related harm, the Government has introduced a statutory levy on gambling operators to fund research, prevention and treatment. This includes dedicated investment for prevention to raise awareness of the risks associated with gambling and facilitating a cultural shift to break down barriers to help-seeking behaviour such as stigma. Thirty percent of funding will be allocated to prevention activity, including education and early intervention, to help raise awareness of harmful gambling.

There are existing robust rules in place to ensure that gambling advertising, whenever it appears, is socially responsible, with a particular regard to the need to protect children, young persons and other vulnerable persons. Adverts cannot be targeted towards children, feature those under 25 or those who are perceived as being under 25, and top-flight footballers and celebrities popular with children are also banned from adverts to ensure they do not have inappropriate appeal. The IGRG Code includes specific requirements for operators to include ‘GambleAware’ or ‘www.gambleaware.org’ in their advertisements.

However, we recognise that more can be done to improve protections. We have set the gambling industry a clear task to raise standards and this work will be monitored closely. Additionally, there is ongoing work with DHSC and the Gambling Commission to develop a new, evidence-based model for independently developed messages to increase awareness of gambling harms, replacing industry ownership of safer gambling messaging.