Broadband: Advertising
(asked on 23rd March 2017) - View Source
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, how much she has spent on each advertising platform by the Go Superfast advertising campaign.
This question was answered on 26th April 2017
A breakdown of media spend by advertising platform for the Go Superfast campaign is as below:
Television £2,398,000
Video on Demand £284,000
Out of Home (posters) £2,000,000
Press (national and regional) £828,000
Radio £300,000
Digital £928,000
In addition, the Department spent £987,620.34 on production costs.