Question to the Department for Education:
To ask the Secretary of State for Education, what the budget for the Get Into Teaching campaign was for (a) research, insight-gathering and audience testing, (b) creative development and production, (c) media buying, (d) website design, construction and management, (e) public relations, (f) field activity and partnerships and (g) evaluation in 2016-17.
The budget for the Get Into Teaching campaign for the 2016-17 financial year is shown in the following table:
Financial Year budget (1 Apr - 31 Mar) | 2016-17 |
(a) Research, insight-gathering and audience testing | £217,000 |
(b) Creative development and production | £1,852,000 |
(c) Media buying | £10,985,000 |
(d) Website design, construction and management | £578,000 |
(e) Public relations | £200,000 |
(f) Field activity and partnerships | £0 |
(g) Evaluation | £138,000 |