Question to the Department for International Trade:

To ask the Secretary of State for International Trade, how much the Government has spent on television advertisements urging businesses to export in the last 12 months; and what the business case was for that expenditure.

Since April 2016, the Government has spent £1.97m on television advertising as part of the Exporting is GREAT campaign to inspire more businesses to take their next step towards exporting by visiting the website great.gov.uk.

Television advertising gives us the ability to communicate with a large audience across the UK, generate awareness and encourage action. We target specific audiences and TV is a cost effective medium that compliments other communications activity across radio, print, online and email. This ensures our message reaches the intended audiences.