Question to the Department for Education:

To ask the Secretary of State for Education, what the cost to the public purse was of her Department's It all starts with skills campaign.

The department's high-quality skills system, co-designed with employers, supports people into well-paid jobs and provides businesses with the skilled workforce they need for our economy to thrive. Marketing campaigns continue to play an important role in promoting government skills and technical education offers including apprenticeships, T Levels, Skills Bootcamps, Multiply, Free Courses for Jobs and Higher Technical Qualifications - as well as support and advice from the National Careers Service - to young people, adults and employers.

In the 2023/24 financial year, the department will spend a total of £12,085,527 on Skills for Life campaigns funded from existing skills policy budgets. It All Starts with Skills replaces and builds on three campaigns targeting adults (Unlock Your Potential), employers (Join The Skills Revolution) and young people (Get The Jump).