Question to the Department of Health and Social Care:

To ask the Secretary of State for Health, what steps his Department is taking to raise awareness of bladder cancer.

The Be Clear on Cancer ‘Blood in Pee’ campaign aims to raise awareness of visible haematuria (blood in the urine) as a possible early symptom of bladder and kidney cancer.

The campaigns used a wide range of media, including national television and radio advertising.

As part of the campaigns, Public Health England (PHE) worked with the Health and Safety Executive on communicating the campaign messages through their networks because of the increased risk of bladder cancer in people who have worked with certain occupational chemicals.

PHE also developed a broader campaign approach to raise awareness of a range of abdominal symptoms that can indicate a wider number of cancers, including bladder, and also encouraged people to visit the doctor promptly with these symptoms. This regional pilot ran from 9 February until 31 March 2017 in the East and West Midlands.