Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what recent steps her Department has taken to promote London as a destination for tourism.

The Government is committed to supporting the domestic tourism market, including the city of London, by working towards the objectives set out in the Tourism Recovery Plan (TRP).

London was a featured city in VisitBritain’s international marketing campaign Welcome to Another Side of Britain. The GREAT-funded campaign ran in the USA and Europe and was designed to encourage the return of international visitors.

VisitEngland also ran the Escape the Everyday DMO Recovery Marketing Fund. Visit Greenwich was one of the successful DMOs.

In September, VisitBritain hosted Destination Britain North America, a 3-day trade fair in Washington DC, connecting British suppliers with tourism product buyers and media from the US and Canada. 15 London-based suppliers attended. Major events continue to be an important driver of tourism to London and the government will continue to work with stakeholders in the industry to attract important events to venues across the UK.