Department for Work and Pensions: Social Media

(asked on 3rd September 2025) - View Source

Question to the Department for Work and Pensions:

To ask the Secretary of State for Work and Pensions, whether her Department has spent money on promotion through social media influencers since July 2024.


Answered by
Andrew Western Portrait
Andrew Western
Parliamentary Under-Secretary (Department for Work and Pensions)
This question was answered on 17th September 2025

The Department for Work and Pensions has spent money on social media influencers since July 2024. Influencers can be effective in reaching audiences that the Government and traditional marketing channels find hard to reach.

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