Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, with reference to page 12 of the policy paper entitled 10 Year Health Plan for England: fit for the future, published on 3 July 2025, what incentives will be provided for healthier choices.

The Department will shortly launch a market engagement process with business to inform the creation of the newly announced NHS Points digital scheme. This will include inviting views and evidence as to what types of incentives could be provided in return for healthier choices. The Department will consider what types of incentives are evidenced to have the greatest impact on driving positive behaviour change.