Question to the Department for Transport:

To ask the Secretary of State for Transport, pursuant to the Answer of 11 September 2025 to Question 74704 on Department for Transport: Social Media, how much her Department has spent on promotion through social media influencers since July 2024 by influencer.

As part of a 2025 THINK! campaign to reduce speeding among young men, the Department ran a media partnership with youth platform LADBible which involved working with two content creators as part of a wider partnership.  However, we are unable to provide a cost breakdown on influencers specifically due to commercial sensitivities which could prejudice commercial interests. All spend in these areas are subject to the standard value for money assessments.