Question to the Department for Work and Pensions:

To ask the Secretary of State for Work and Pensions, what the schedule is for the advertising campaign for pension credit sign up.

Alongside our continuing work with key stakeholders, for which the Pension Credit week of action (2 -6 September) was a focal point, DWP has also launched paid marketing activity to promote Pension Credit.

The activity, which is aimed at potential pensioner customers, began on 16 September and includes radio, national and regional press, paid social media and GP and Post Office screens across Great Britain. We are also advertising on podcasts through a paid media partnership, aimed at friends and family who can encourage and support older relatives and friends to apply.

A key message of the campaign this quarter is that those who are eligible and apply for Pension Credit by 21 December could also qualify for the Winter Fuel Payment (or the equivalent in Scotland)