Gambling: Advertising

(asked on 22nd November 2021) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, if he will take steps to tighten restrictions on gambling advertising in the UK.


Answered by
Chris Philp Portrait
Chris Philp
Minister of State (Home Office)
This question was answered on 26th November 2021

All gambling advertising, wherever it appears, is subject to strict controls on content and placement. Gambling operators and their affiliates must abide by the advertising codes issued by the Broadcast Committee of Advertising Practice (BCAP) and the Committees of Advertising Practice (CAP). In addition, the gambling industry has its own gambling advertising code – The Gambling Industry Code for Socially Responsible Advertising which includes additional requirements, for example, a 9pm television advertising watershed for most forms of gambling and ensuring advertising is targeted only at those over 25 years old on social media.

The Government launched its Review of the Gambling Act 2005 with the publication of a Call for Evidence which closed on 31 March. As part of the wide scope of this review we called for evidence on the potential benefits or harms of allowing licensed gambling operators to advertise. The Call for Evidence received approximately 16,000 submissions from a broad range of interested organisations and individuals. We are considering the evidence carefully and will publish a White Paper outlining conclusions and next steps in due course. The Government is also looking more broadly at how online advertising is regulated through the Online Advertising Programme, which will be launching a public consultation in the coming months.

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